My name is Bec, but I also go by the name of
Ursula Jefferson (she's my alter ego).
I'm a magazine editor, pop culture junkie and digital media enthusiast. This is my go-to place for diarising things I don't want to forget...
I presented my first ‘concept’ with follow-up ideas to a company recently - Austereo, Australia’s leading commercial radio station, who look after 2DayFM and Triple M - and I found it really rewarding! I don’t pretend to be an expert in digital but it gave me the opportunity to use my knowledge of social media and think outside the box for an already strong brand.
What did I come up with?
A very simple way to fuse 2DayFM’s already existing, and quite strong, video component on their site with the idea of ‘community’.
In my First-Ever Slide Preso I talk about the importance of utilising Facebook (2Day + FB do after-all have the same demographics) and user-generated content in their market, and illustrate the brands that have utilised social media (and predominantly video-inspired content) successfully.
I then talk about the campaign they can do to launch this concept.
Anyway, nothing new here, just thought I’d share. Let me know what you think.
Next Thursday, Holler will be hosting a night of music and installation art with Modular Records and Spring Court Sneakers. The installation aspect has been inspired by Bastille Day and is reminiscent of work Holler did with BowieCam.
Musos on the night = A Hole In The Sky (better known as The Canyons), The Bumblebeez, DOOM (Bang Gang stylee) and U-GO-B. All Modular kids.
Come on down. Fun on a school night’s never been easier.